A couple days ago we wrote about Mottainai Furoshiki, the use of traditional Japanese wrapping cloth as a sustainable alternative to disposable bags, wrapping paper, you name it… We loved this idea so much we started using it right away. We made this video to show how easy and fun it is…
Update 4/22/08: Check out our Mottainai Furoshiki Video
Yuriko Koike, Japan’s Minister of the Environment, unveiled what she calls “Mottainai Furoshiki” at the Senior Officials Meeting on the 3R Initiative held in Tokyo. Furoshiki (furoshiki) are a type of traditional Japanese wrapping cloths that were frequently used to transport clothes, gifts, or other goods. Mottainai comes from the Buddhist term meaning “to indicate regret at the waste or misuse of something sacred or highly respected”.
This stylish "men’s carryall" is a lot more masculine than Jerry Seinfeld’s, so you wont find yourself yelling "It’s not a purse" back at hecklers on the street. Plus, it charges your gadgets! The Noon Solar Logan Satchel is made from Bavarian, chrome-free, vegetable tanned and dyed, full-grain cowhide leather and hand shibori dyed hemp/cotton fabric with natural pigments. The lining is made from naturally dyed hemp cotton lining. The tough weather-proof solar panel soaks up the rays when you are out and about and stores energy in an internal battery for when you really need it. Great for people on the go. Noon Solar creates all its bags with the "Cradle to Cradle" philosophy, meaning they are made from materials that will either biodegrade or that can be reclaimed and reused so this wont end up in a landfill someday. Plus, buy one for your woman and be a Green hero!
You don't have to give up living well to be "Green". We believe small choices we make can make a big impact.
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