Croud Funded Ad to Combat the Oil Lobby

Posted on April 29, 2009 by Matt Embrey .

Avaaz.org has created this clever spoof of those Exxon Greenwashing commercials that have been running on TV for the last few months. The ad has the tone and look and feel of the Exxon campaign but the actor in the ad is urging people to stay complacent and allow them to derail any meaningful climate policy. Their goal is to raise $100,000 so they can air it on CNN during the Climate Summit in Washington this week. As I am writing this post they are up to $92,289, less than $8,000 to go!

Plant More Trees Please

Posted on September 25, 2008 by Matt Embrey .

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Check out this beautiful Indian ad encouraging people to plant more trees. In Indian culture there is a ritual where married women gather and pray at a Banyan tree for their husband’s long life. The ad is showing that at the rapid rate of deforestation soon Indian women will have to find a substitute for [...]

The Most Dangerous Species In The Mediterranean

Posted on June 4, 2008 by Matt Embrey .

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All around the world 8 million tons of waste reach the sea every day. All this refuse is generated by human activity. This non-recyclable rubbish is thrown into the toilet, onto the streets, into gullies, onto the sand and into the sea, turning it into a tangible destroyer of marine life. But you can stop this from happening.

Oops, That was a Mistake. Adventures in Marketing

Posted on March 31, 2008 by Matt Embrey .

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I’d like to explain the ad that some of you may have seen Saturday night on this site…
In an effort to keep food on the table I figured I’d sign up for an ad network and have a few tasteful ads that offer useful services here on greenupgrader. So I signed up with [...]