We Add Up’s Climate Action Giveaway and Call to Action

Posted on October 19, 2009 by Becky Striepe .

We Add Up, the global marketing campaign to raise awareness about climate change, has teamed up with non profits like 350.org and 1Sky to put together the ‘World’s Biggest Green Sweepstakes.’
The sweepstakes started during Climate Week, the last week in September. Folks can enter until December 7, when they’ll have a random drawing for [...]

DMB Promoting Green with SO MUCH TO SAVE

Posted on August 15, 2009 by Matt Embrey .

As part of the Bama Project, the Dave Matthews Band is offering a cool incentive called “SO MUCH TO SAVE” to remind concert goers to recycle.  According to the band, over 1 million people will attend DMB shows this summer, and they explain:
Imagine if each fan recycled just one can at each show. That’s one [...]

10 Ways to Support Charity Through Social Media

Posted on July 14, 2009 by Matt Embrey .

This post is a collaboration between Mashable’s Summer of Social Good charitable fundraiser and Max Gladwell’s “10 Ways” series. The post is being simultaneously published across more than 100 blogs.

Social media is about connecting people and providing the tools necessary to have a conversation. That global conversation is an extremely powerful platform for spreading [...]

Daniel Beltra’s New Photos Show Amazon’s Glory and Destruction

Posted on July 1, 2009 by Doug Gunzelmann .

Daniel Beltra, a Spanish photographer, is traveling the world to capture the world’s three major rainforest regions. We have some of his amazing shots from the first leg of the trip… the Amazon! From cattle men in the deforested Mato Grasso region of Brazil to smiling native Indian children pointing down the barrel of his [...]

Donate Just $1 and Make Big Difference

Posted on June 26, 2009 by Matt Embrey .

One of the most important lessons I have leared since I started blogging about the environment is that community is at the core of progress and sustainability.  Action starts with the individual, and a bunch of small actions by one person can make a big impact.  Now when you combine the actions of many passionate [...]

10 Ways to Change the World Through Social Media

Posted on May 12, 2009 by Matt Embrey .

For most of us, social media has changed our lives in some meaningful way. Collectively it is changing the world for good. Given the pace of innovation and adoption, change has become a constant. Every so often we find the need to stop and reflect on its most recent and noteworthy developments, hence the following list.

Croud Funded Ad to Combat the Oil Lobby

Posted on April 29, 2009 by Matt Embrey .

Avaaz.org has created this clever spoof of those Exxon Greenwashing commercials that have been running on TV for the last few months. The ad has the tone and look and feel of the Exxon campaign but the actor in the ad is urging people to stay complacent and allow them to derail any meaningful climate policy. Their goal is to raise $100,000 so they can air it on CNN during the Climate Summit in Washington this week. As I am writing this post they are up to $92,289, less than $8,000 to go!

Earth Day, A Time to Celebrate?

Posted on April 22, 2009 by Matt Embrey .

While Earth Day turns 40 today and environmentalism is back on the list of important issues some question the efficacy of the day long event. The basic argument that is levied, and has been for years, is that one day isn’t good enough, everyday should be Earth Day. This I agree with whole heartedly, but the question remains is Earth Day a celebration and reminder that strengthens this end or is it a cop out that gives us license to forget out the planet the other 364 days of the year?

The Bay vs. The Bag: Title Bout or Distraction?

Posted on April 15, 2009 by Matt Embrey .

The San Fransicso “Save the Bay” group has waged war on plastic bags in a campaign called “The Bay vs. The Bag,” while some feel it’s a fight not worth fighting… We do need to be careful not to placate our environmentalism with narrow easy wins, but we can’t be elitists that scoff at legitimate causes because they are “too small.”

Razoo’s March Goodness Gives Well Deserved Bonuses

Posted on March 18, 2009 by Matt Embrey .

March Madness is here but for me, the real madness this March has nothing to do with basketball. The real madness is the financial news that has be topping the front pages the last couple days: Our hard earned money is being used to pad the pockets of the greedy and reckless AIG execs that helped cause this financial mess. This is madness, sadness, badness… whatever you want to call it, it’s not good. But fear not, there is some Goodness in the month of March! Razoo’s March Goodness is a way for you to help you favorite non-profit win a well deserved bonus, and maybe an iPod for you.