Nau Eco Friendly Active Wear

Posted on June 11, 2009 by Doug Gunzelmann in Clothes+Accessories, Living

clothesaccessories I love some of the looks Nau is producing with their “Beauty, performance, sustainability” mantra. The ability to find a piece of high tech outerwear that is functional, stylish, and sustainable is quite refreshing. It’s also nice to wear eco friendly gear that has a finer appeal than their non-sustainable competition!

I’ve been commuting to work lately with the Cloud Of Purrin jacket made from recycled polyester. Some facets I like include the zippered sleeves (fit over gloves well, and roll up your wrists if need be), wicked fluffy inner lining all around the neck, it has a slim fitting clean lined cut with flat seems meaning a sleek fit, and water bounces right off.

The sustainability part: 88% recycled polyester from post-consumer and post-industrial waste sources. Nau works with with Teijin, the fabric supplier behind ECOCIRCLE® technology (check out the website, cute cartoon describing the process).

“We believe that a sustainable fabric is one that leaves the least impact throughout its lifespan-from creation, through its long life, and once it reaches its usable life’s end.”

Nau focuses on using polyesters instead of nylon since the latter in not recycleable. Also, Nau “has developed a Restricted Substance List (RSL) and protocol to ensure that our products are safe for workers at the factories, safe for our customers to wear, and that Nau voluntarily meets the strictest global legislation.” Nau sources from vendors such as Organic Exchange, GOTS, Zque and Asure to ensure their materials have followed a responsible path before it arrives in their hands.

Links: Nau, www.organicexchange.org, www.global-standard.org, www.zque.co.nz.com, www.asurequality.com