Croud Funded Ad to Combat the Oil Lobby

Posted on April 29, 2009 by Matt Embrey in Media+Internet

Avaaz.org has created this clever spoof of those Exxon Greenwashing commercials that have been running on TV for the last few months.  The ad has the tone and look and feel of the Exxon campaign but the actor in the ad is urging people to stay complacent and allow them to derail any meaningful climate policy.  Their goal is to raise $100,000 so they can air it on CNN during the Climate Summit in Washington this week.  As I am writing this post they are up to $92,289, less than $8,000 to go!

I love this idea.  Lots of small people coming together to collectively make a big point.  The term “Special Interests” has a negative connotation because of who usually dominates that realm, but this special interest is something I can get behind.  We all have a special interest in ensuring we invest in sustainable, renewable energy to protect our home and our future.  Watch the video, I’m sure you’ll get a kick out of it, and if you are moved to, donate and join in to level the playing field.

Thanks to Mike from Organic Lifestyle Magazine for the tip!

activism, advertising, Global Warming, oil, video