Mio For Target - Environmentally Responsible Outdoor Living Products

Posted on March 25, 2009 by Doug Gunzelmann in Home+Decor

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The Salm brothers, Isaac and Jaime, of Mio have become strange bedfellows with none other than corporate giant Target. Mio emphasises “environmentally and socially progressive ” and hope to promote their ideas and accomplishments through Target.

Starting in 2001 and based out of Philly,  MIO operates within this framework:

All of our products use materials that can be easily recycled with existing infrastructures, fit into closed loop manufacturing systems available today or fit seamlessly with natural ecosystems.

Target will be selling an array of items including “watering can, trowel, cultivator, weeder, mini herb , solar lights, hammock and composter ranging from $6.99 for the trowel to $99.99 for the composter.”

The Salm brothers have laid out how their methods are sustainably minded:

  • Materials, processes and manufacturers are carefully matched for optimal efficiency and environmental benefits. We evaluate factors such as product durability, embodied energy, affordability and ease of recycling to develop our designs.
  • Our products are designed for ease of disassembly, shipping, recycling, re-using and composting.
  • We only work with companies that adhere to socially responsible business practices.
  • We find new uses for technologies and adapt industries to fit market opportunities.
  • We make customers participants in the lifecycle of designs through information and technology
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    Sources:  Target, MIO

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