We were recently introduced to a hip new mag called Wend that is right up our street. Available 5 times a year as a beautiful high quality print publication, or as an online virtual magazine (you can flip the pages and everything), the features include outdoor adventures, eco-minded company profiles and products, a Greenery section, with an overall cutting edge feel that is a welcome relief from the typical outdoor mags.
You might think that paper print is an oxymoron when talking about eco-friendly media. However Wend makes it clear:
“that part of going off the beaten path means making sure the path doesn’t get beaten. We are a magazine that understands that to advocate for the majesty of nature, we’d be hypocritical to print on paper that comes from destroying it, and thus, every issue of Wend is printed on locally sourced, FSC certified paper.”
Our missions are closely melded together, promoting knowledge about how to be mindful of our planet and offering slick and inspirational stories and images to that end.
The Wend site offers sneak peaks into upcoming stories, such as the Goliath Expedition (which sends shivers down my spine), hiking the Andes, solo sailing the globe in search of epic surf, and biking through Iran. They also have a pretty interesting blog with some great post such as How Many People Could Your Cotton T-Shirt Hydrate which takes an in depth look at your water foot print.
This past fall’s issue featured a story about sending bicycles to Rwanda (Bikes To Rwanda, BTR) to be used as cargo vehicles for cooperative coffee farmers. A simple solution for a region with infinitely complex problems. This concept integrates areas of interest to outdoors and green focused people with the means in this part of the world with environmentally responsible and impactful solutions to those most in need. Wend has the ability to find stories that make adventure more productive.
We’ll be sure to keep you posted for what is on the horizon with Wend as I am personally interested to see what they have up their sleeves.