Howies created an ad campaign for their winter clothing line catalogue that reflects their values. The oversized tags depict care instructions (like you might find on clothing labels) for rivers, seas, forests, and mountains.

Howies is a UK based company that uses some recycled materials, makes a vegan friendly jean sans leather waste label, and gives “Earth Tax” straight from their profits. Howies mainstay is to create a timeless product that won’t become waste due to poor quality or change in fads.

We believe in making products that serve a purpose and that stand the test of time. We avoid the fashions of the day and just ensure our products are as functional and as simple as possible. ‘That which has the greatest use, possesses the greatest beauty’.

They stand for “growing slow, growing strong” like Norwegian timber, investing in friends, aiming for lower impact, and standing your ground. “Ultimately the best thing we can do for the environment is to make our stuff last a real long time.”

We pledge to give 1% of our turnover or 10% of pre-tax profits (whichever is greater) to grass-root environmental and social projects. To find out more about our donations, please visit the website. It is only a small amount but as our company grows we will be able to give more. Which gives us a nice reason to want to grow.

HOWIES