Check out this beautiful Indian ad encouraging people to plant more trees. In Indian culture there is a ritual where married women gather and pray at a Banyan tree for their husband's long life. The ad is showing that at the rapid rate of deforestation soon Indian women will have to find a substitute for the tree... a telephone pole in this case.
Rather than depict what will happen to the world without trees, this ad focuses on the trees role in this culture. The Banyan tree is very important in Indian culture, and so the ad aims to catch some peoples attention that may not otherwise be concerned about the environment, but who will steadfastly defend their cultural heritage. Very clever, and beautiful ad!
Via: Ads of the World