Large amounts of waste can come from places not typically thought of on a day to day basis. At Vy and Elle discarded vinyl from billboard advertisements were the focus for this handbag and accessory company. The printed vinyl from these obsolete billboards are repurposed into wallets, totes, handbags, computer bags, travel bags etc in a plethora of colors and 100% recycled. So far theyâ€™ve â€œrecycled over 100 tons of billboard to date, but each year there are roughly 600,000 tons of billboards produced in the U.S. alone.â€ The products have vibrant coloring stemming from the bright eye catching photographic nature of the vinyl ads from whence they came. Vy and Elle make a splendid use of colorful and durable material that is ready for use but otherwise headed for the landfill. Great interception!!!
0 by Doug Gunzelmann on June 5, 2008
About the Author:
Doug is in perpetual motion and a self-proclaimed adventure junkie, that has had a longtime love affair with the great outdoors.
“I love being a part of the active world. The stuff that blows my hair back is adventure (all shapes and sizes), photography, mountaineering, Muay Thai, and seeing natural beauty in all its forms. The living earth is the framework on which I build my life and free time. My ideal trip would be BASE jumping at Sotano de Las Golandrinas in Mexico (closest I could come to skydiving through the jungle!). I work towards keeping it real, green, and healthy. ”
Doug is the co-founder of LiveOAK, although he says he didn’t know what a blog was until a couple months after he started.
Follow Doug Gunzelmann on Twitter: @amazonpilgrim