Back in August, Tim over at Earth & Industry asked if Nestle really deserved to win an award for their single-use, "Eco-Shape" plastic water bottle. Whether the company was deserving or not, the idea seems to be catching on.
As bottled water makers desperately try to fight the negative buzz surrounding their product, they've done all sorts of marketing to make bottled water seem more earth-friendly. From targeting teens to new "eco bottles," it's all just a giant greenwash designed to distract us from the facts about bottled water.
Sure, using 50% less plastic, like the bottles pictured above, might feel like a step in the right direction, but we're still talking about single use plastic that's headed straight to the landfill. That plastic bottle that took 20 minutes to quench your thirst will live on in the landfill for hundreds of years.
Instead of shelling out cash for a single use plastic product, why not bring a reusable bottle instead? You can even score reusable bottles that filter the water for you, if water quality is a concern for you on the go.
The International Bottle Water Association can greenwash all it wants. Nothing is more eco-friendly than taking back the tap!