Target’s Retote Reusable Shopping Bags

Posted on May 7, 2008 by Matt Embrey in Shopping+Services

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(pictures from Notcot)

Target has teamed up with Newsweek and Terracycle to make Retotes, an interesting reusable bag program. Basically, the Retote is made of used, recycled Target bags that have been returned to the store then Terracycle turns them into reusable shopping bags. If you pick up Newsweeks April 15, 2008 issue, “Environment & Leadership: Who’s the Greenest of Them All?”, you will find that the cover doubles as an envelope that you can use to send in and get a coupon for a free Retote (which retail for $6). Kind of a production to get one reusable bag, but the target label adorned bags are popular and we have to give them credit for the creative promotion. Also, head on over to Terracycle and read about their story, they have some interesting ideas about eco-capitalism.