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Author, activist and healthy eating advocate Michael Pollan, one of Ecopolitology's 10 Men Who Changed the Environmental Movement Forever, realizes that his warning to avoid eating things with more than five ingredients has spawned a brilliant reaction from savvy marketers -- a reaction that Pollan supersedes with an even tougher rule of thumb:  don't eat anything advertised on TV.

Michael Pollan: Don’t Eat Anything Advertised on TV (Video)