We've talked about the awesomeness of packaging things in jars before, but this idea really knocked my socks off! At the Montford Music Festival in Asheville, NC, I ran across this simple, ingenious packaging method from Sweet Tea Clothing Company. Rather than sell her shirts in bags or boxes, she packages them in mason jars!
Normally you'd associate mason jars with food, but this really takes the mason jar idea to the next level. Once you've got your shirt, there are tons of ways to reuse the jar, from holding pens or small craft supplies on your desk to canning or making pickles.
Not only do they use sustainable packaging, all of their shirts are printed on 100% organic cotton jersey. When products, like their men's tees, dont fit into a mason jar, they use reusable mesh bags to package them.
Want to see more from Sweet Tea Clothing? Head on over to their website!
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This idea is definitely more appropriate than some shopkeepers using paper bags instead of plastic bags and thinking that they have evolved in terms of being ‘green’. Yes, mason jars may seem a very utilitarian form of packaging but it does serve the purpose of making a quick, clean packing medium and definitely scores on the green index.
i love it when people re-use mason jars – they always add a rustic and vintage charm. though this isn’t the most practical way to package everything (mostly because of the weight it adds), it’s smart and creative. and yes, they are great to use at home for many different things!
sustainable packaging is a big issue with me – i am easily turned off brands that use massive amounts of excess packaging for no good reason. whenever i can, i try and reduce extra packaging – ie. i don’t need my clothes wrapped in tissue paper before they’re put in a paper bag. i usually carry a big enough purse (or a cloth shopping bag) to carry items i buy.
rock on asheville! definitely at the forefront of the green movement – and i’d have to say one of the most beautiful places in the nation.