Comments on: Green Clean or Marketing Greenwash?

By: How Companies Can Pay $175 a Year to Boost Green Consumer Confidence | Earth and Industry

Fri, 22 Apr 2011 18:07:44 +0000

[...] Greenwashing is a nagging concern for consumers, and the environmental policy landscape isn't all that friendly for emerging green product manufacturers, either. That's why Green Products Roundtable (GPR), a "consensus-seeking entity" with members including The Dow Chemical Company, Five Winds International, Staples, Rainforest Alliance, the DOE and EPA (the latter two are non-voting participants) has published "Accelerating Green Commerce", a 43-page report asking the FTC to tighten-up their current Guide for Environmental Marketing Claims. [...]

By: 18 inch built in dishwasher

18 inch built in dishwasher — Thu, 15 Apr 2010 22:31:08 +0000

I was wondering what is up with that weird gravatar??? I know 5am is early and also I’m not looking my best at that hour, but I hope I don’t look like this! I may however make that face if I’m asked to do 100 pushups. lol

By: Becky Striepe

Becky Striepe — Wed, 03 Mar 2010 01:29:13 +0000

Karen, I totally agree! The more companies misuse the term, the more it gets watered down. I think small companies like yours do a lot to combat that, you know what I mean?

By: karen

karen — Wed, 03 Mar 2010 01:11:45 +0000

“green”, “natural” and anything “eco” (as in ecokaren – *sheepishly grinning*) is probably overused. But, as someone suggested, layperson who is taking baby steps to being environmentally responsible gets pulled into those words when buying products. It’s the big corps that abuse that power of green marketing that is at fault for diluting it.

I bought that Palmolive +Eco dishwasher detergent without reading the fine prints. Brought it home, opened it to use it and almost passed out from the smell of chlorine. Took it back to the store and exchanged it for a Seventh Generation. I was trying to give a big corp a chance. But it failed me, yet again.

We just have to send messages out like this to the world to educate as many people as possible via blogs like yours and mine. Keep up the great work you are doing! I’m glad I’m in good company.

By: Kristy Beu

Kristy Beu — Sat, 06 Feb 2010 17:38:31 +0000

Hi there, I found your blog via Yahoo and google while trying to find a company that did new blind sales and your post caught my interest

By: Internet Banking

Internet Banking — Thu, 04 Feb 2010 07:35:20 +0000

Hey, I just hopped over to your site via StumbleUpon. Not somthing I would normally read, but I liked your thoughts none the less. Thanks for making something worth reading.

By: Becky

Becky — Wed, 13 Jan 2010 13:26:31 +0000

I totally agree. Words like “green” and “natural” are so abused, the meaning has been watered down to mean pretty much whatever marketers want it to mean. Without some solid parameters to define what makes a product “green,” it’s pretty much up to us as consumers to do our homework,